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MAXTECH Powered by BoldTrail is Here!

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🚀 Join the BoldTrail Expedition Bootcamp:

Master Your CRM & Website in Just 4 Weeks! 🚀

Join us for an exciting 4-week journey through the BoldTrail system, designed to equip you with the skills and confidence to navigate your CRM and website like a pro!  Classes begin in January!

 

EXCLUSIVE CLASSES FOR RE/MAX OF STUART AGENTS!

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MAX/Tech powered by kvCORE is now MAX/Tech powered by BoldTrail!  This is more than just a rebrand. With it comes powerful new enhancements to the tools currently available to you. 

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MAXTECH Powered by BoldTrail ToolBox

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MAXTECH Powered By BoldTrail Kickstart Classes

Creating QR Codes for Listings inside MAXTECH Powered by BoldTrail
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Creating QR Codes for Listings inside MAXTECH Powered by BoldTrail

Looking to create a QR code for your listings? Inside BoldTrail, go to your Listings, cilck on the listing you want a QR code for. Click on the More Actions Dropdown and one of these options is downloading the QR Code for your listing! Take it up a notch.... Go to your Playbooks, click on the Listing, go down to Digital Promotion, copy that squeeze page link. Now go over to remax.net, Url Shortner and create a url shortner! You can edit this link but this is the perfect way to get insights from anyone clicking the link (date, platform, device, etc). Once you create that url shortner, you can also download the QRcode for that link! Tip: Save this link so ANYTIME you are promoting the listing, you are using this link! Every lead will be labeled with a unique hashtag into your BoldTrail CRM! Here is a quick video of me doing both of these methods! Happy Promoting! Heather H Holliday, Your Social Marketing Nut is well-versed in all RE/MAX tools and has an extensive working knowledge of Canva, BoldTrail, MAXTECH Powered by kvCORE, Lofty CRM, YouTube, BombBomb, Mailchimp, Constant Contact and many other marketing and website platforms. Additionally, she has been a mentor coach for training programs with Tom Ferry, Brian Buffini, Craig Proctor, and several others. Heather's goal is to work with agents to create an online marketing plan that they can put into action to take their business to the next level. Her approach is to help agents work smarter, not harder, through personalized training and support. Social Marketing Nut Visit Our Website: www.socialmarketingnut.com Facebook: https://www.facebook.com/H3SocialNut Instagram: https://www.instagram.com/socialmktgnut/
Running A Google PPC Campaign For A Single Property Squeeze Page In Google
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Running A Google PPC Campaign For A Single Property Squeeze Page In Google

Running A Google PPC Campaign For A Single Property Squeeze Page In Google 👉Concept Introduction (00:00-00:30) Many real estate ads are generic, promoting "all homes for sale." Suggests using a single-property squeeze page linked to a Google ad to highlight a specific listing, which could stand out and appeal to sellers. 👉Creating a Single Property Squeeze Page (00:31-01:23) Using BoldLeads’ "Lead Engine" to create a specific squeeze page for a property. Input property details by searching the MLS number, add tracking hashtags, and choose Google as the source. 👉Customizing Registration Settings (01:23-02:18) Adjust the settings for property views before registration (set to "immediate" for this example). The URL is generated for use in Google Ads. 👉Testing the Landing Page (02:18-02:45) Testing the squeeze page to ensure it prompts users to register for full property details. 👉Setting Up a Google Ad Campaign (03:11-04:11) In Google Ads, create a new campaign focusing on website visits and select the correct URL. Set campaign goals and adjust settings (e.g., location targeting for Philadelphia area). 👉Keyword Selection (05:30-06:38) Manual keyword selection: target key phrases like the city name, "homes," and "homes for sale." Avoid overcomplicating keyword choices; broad terms can work well in real estate. 👉Ad Creation and Customization (06:38-08:00) Ad headlines emphasize the specific property, including the address and key features (e.g., "4-bedroom, 3.5-bath townhouse"). Use descriptive, curiosity-driven copy to make the ad stand out from generic listings. 👉Setting the Budget and Finalizing (09:08-10:10) Choose a budget (e.g., $5 per day) and ensure the campaign is optimized for clicks, not display ads. Expect $1-2 per click, depending on location and competition. 👉Additional Promotion Channels (10:10) While Google Ads is highlighted, the strategy can be applied to other platforms like Facebook, TikTok, or direct mail. 👉Conclusion and Call to Action (10:37) Encourages viewers to try this approach for their listings and share feedback in the comments.
BoldTrail Real Estate Niche Landing Page Funnel Example
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BoldTrail Real Estate Niche Landing Page Funnel Example

BoldTrail Real Estate Niche Landing Page Funnel Example 👉Landing Page Setup (00:00): Example of a landing page created in BoldTrail page builder designed for Google Pay-Per-Click (PPC) traffic. 👉Target Audience & Offer (00:00-00:29): Focuses on "downsizer-friendly" homes in suburban Philadelphia with a master bedroom on the main floor. The price range is highlighted in yellow, and a call-to-action encourages users to submit their first name, last name, and email to get alerts. 👉Testing and Optimization (00:29-00:58): The goal is to optimize the page for conversions. Testing various hooks, including a specific "downsizer deal of the week" offer, to see which performs best. 👉Property List and Follow-up (00:58-01:25): After users opt-in, they are redirected to a page with the list of properties. Additional content includes a link to check property values and a series of webinars (e.g., "ABCs of senior housing") as a bonus. 👉Building Trust & Future Content (01:25-01:51): Plan to introduce a video from Brett (the realtor) to build trust and improve conversions in the future. The campaign will also include automated texts and emails through BoldTrail's Smart Campaigns. 👉Google Ad Setup (01:51-02:18): The Google ad targets a broad audience by using generic search terms (e.g., "City real estate") and narrows the focus to the downsizer-friendly offer. The ad's performance is not perfect, but the results are typically good despite the low ad strength score. 👉Landing Page Design (02:18-02:45): The landing page design is simple, with minimal distractions (no header), a clean white background, and a clear opt-in form. The goal is functionality over aesthetics, with a focus on the offer rather than fancy graphics. 👉IDX Integration (02:45-03:17): The page was built using the IDX section in BoldTrail, with simple capture forms and a video to increase engagement. Additional footer and legal disclosures are included. 👉Feedback & Testing (03:17): The creator asks viewers for feedback on the landing page and hook, and whether they're using BoldTrail for their own pages. A follow-up video will be made to share the results of the campaign. 👉Campaign Expectations (03:17): Acknowledges that PPC campaigns often have unpredictable results but is optimistic based on similar offers’ success in other markets.
Building A "Downsizer Friendly" Real Estate Lead Capture Page w/ BoldTrail
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Building A "Downsizer Friendly" Real Estate Lead Capture Page w/ BoldTrail

How to Create a Real Estate Lead Capture Page for Downsizers Use BoldTrail’s page builder to create a simple, focused lead capture page. Select a pre-made template like the "Lead Plus Background" template. Customize the page’s title and URL (slug) to match your topic (e.g., "Single Story Homes"). Remove unnecessary headers or footers to avoid distractions. Adding a Relevant Background Image (00:54–01:52): Change the page's background to suit the downsizing niche, such as an image of an older couple in front of a home. Use free photo searches or create custom images with tools like ChatGPT. Customizing Headlines and Descriptions (01:52–03:39): Write a catchy headline (e.g., "See a complete list of downsizer-friendly homes in York, PA"). Add details like property features (e.g., one-story homes, 55+ communities, starting prices). Experiment with background colors and text styles to make the content stand out. Designing the Form for Lead Capture (03:39–04:46): Include fields for name, email, and phone number. Label the submission button clearly (e.g., "See the List Now"). Customize the button’s color and size to make it more noticeable. Redirecting Leads and Automation Setup (04:46–05:50): Link the form to a property list created in BoldTrail's IDX Squeeze Page Builder. Add a hashtag (e.g., "downsizing") to categorize leads and trigger automated follow-up campaigns. Final Touches and Publishing (05:50–07:13): Save, publish, and preview the page to ensure everything looks good. Make adjustments like aligning form fields vertically or removing unnecessary labels. Add extra elements (e.g., videos, icons) to enhance the page if needed.
How To Build Dynamic Property Search Based Real Estate Drip Campaigns
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How To Build Dynamic Property Search Based Real Estate Drip Campaigns

How To Build Dynamic Property Search Based Real Estate Drip Campaigns - What’s a Dynamic Property Search? (00:00): A Dynamic Property Search sends links to property listings that are always up-to-date. You only need to build the link once, and it will show new listings automatically whenever someone clicks it. - Using Smart Campaigns (00:36): Real estate agents can use automated emails with these property links to send buyers new listings every week. The email changes a little each time to show different types of properties, like new constructions or luxury homes. - Personalizing Emails (01:05): The emails are personalized with the person's name, and the links are built to show the latest listings in specific areas or for specific property types. The agent can include a helpful note, like asking the person to bookmark the link. - Different Property Types (02:32): The agent can send lists of different property types, like luxury homes or fixer-uppers. This is all automated, so the agent doesn't have to create new content every time. - Evergreen Campaigns (03:58): These campaigns can run for a long time, with new emails being sent out automatically every week. The property links always show the most current listings. - Area Pages (04:31): The system also has "area pages" that show listings for specific neighborhoods or cities. These pages are always up-to-date, and agents can send emails featuring these areas as well. This method helps agents keep in touch with potential buyers and sellers without needing to constantly create new emails or content.
How To Set Up A Facebook Real Estate Retargeting Ad
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How To Set Up A Facebook Real Estate Retargeting Ad

If you're not already "retargeting" your BoldTrail real estate website visitors with Facebook ads, you're probably missing out on a lot of opportunity. In this video we talk about why and how you can implement retargeting as part of your existing real estate marketing funnels with BoldTrail. What is Retargeting? (00:00) Retargeting is when ads follow you around the internet after visiting a website, reminding you to come back and take action, like making a purchase or contacting the business. Why Use Retargeting? (00:30) It helps bring people back to your website because they might forget or get distracted on the first visit. Retargeting can make your ads appear many times, keeping your business on people's minds. Steps to Set Up Retargeting Ads (01:54) First, create a Facebook ad account, then install a "Facebook pixel" on your website to track visitors. After that, you create an audience of people who visited your site. Creating the Ad (05:26) Once the audience is ready, create a simple ad that thanks people for visiting and encourages them to come back. You can use a picture or video for the ad. Setting Your Budget (08:49) You can start a retargeting campaign for as low as $2 a day, which is affordable. The ad will be shown to people who have already visited your website. Why It’s Important (12:27) Retargeting helps businesses stay competitive because everyone else is doing it. It’s a way to make sure your website visits turn into customers.
Listing Agents:  Have You Tried Snail Mailing Your "Address Only" Seller Leads  Yet?
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Listing Agents: Have You Tried Snail Mailing Your "Address Only" Seller Leads Yet?

Sending mail to your real estate seller leads is a pretty good idea. Especially if you have a bunch of "address only" homeowner seller leads that you've generated over the years. Try sending a postcard or a letter to these leads and you might find that you get more conversations with homeowners that lead to more listings and closings. Setting up Follow-up Postcards (00:00–00:27): The video explains how to automatically send postcards to people who requested their home value on a website. The postcards will remind them to check their home value again, and will be sent four times a year. Creating Mailing List (00:27–01:09): To make this work, you need to set up a mailing list in a third-party system, called "Thanks," that can send postcards to homeowners with specific home valuation requests. Building the Campaign (01:09–02:01): Next, you create a campaign on the system where you decide who will receive the postcards and link it to the mailing list. Using Web Hooks to Send Data (02:01–04:12): The video shows how to use a "web hook" to automatically send contact information like home addresses and names to the system, triggering the postcard to be sent. Testing the System (05:18–06:31): After setting everything up, you test the system by sending a contact with just their address to see if the postcards are triggered correctly. Customizing Follow-ups (06:31–07:13): You can change how often the postcards are sent, customize the design, and send different messages at different times, such as holiday greetings.

BoldTrail Training - Inside Real Estate Tutorials

BoldTrail
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MAX/Tech powered by kvCORE will be transitioning to MAX/Tech powered by BoldTrail in the coming months. But this is more than just a rebrand. With it comes powerful new enhancements to the tools currently available to you.

The Next Generation of MAX/Tech powered by BoldTrail Includes:

- Fully refreshed experience with a new look + feel

- Improved navigation + usability on the backend

- Further AI integrations + automation capabilities

- New Omnisearch feature for easy searching within your tools

- Centralized transaction workflows

- Enhanced analytics for powerful, actionable insights to fuel agent performance

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This is more than just a search app – it's the first-of-its-kind homeownership solution that puts agents at the coveted center of the lifelong client relationship. Agents can share their CoreHome app with clients at any point in the transaction to create engagement and value from home search to post-close.

CoreHome Includes:

Personalized Customer Experience | Alerts, Home Valuations + Market Data | Favorite Properties | In-App Chat Between Client + Customer | Transaction Tracking | Post-Close Moving Checklists | Ongoing Homeownership Tools + Checklists

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Keep important transaction emails and timelines organized with this AI-powered email productivity solution. Serving as your email smart assistant, intelligently organize your inbox, manage transaction conversations, share consumer-facing transaction timelines and more.

Folio Includes:

Transaction Email Detection | Inbox Organization into Smart Folders | Document Tracking | Deal Task Management | Client-Facing Transaction Timelines | Calendar Sync | Document Summaries with DocGPT | Integration with Gmail + Outlook

Resources:

 

The Folio launch marks the next iteration of the MAX/Tech powered by kvCORE platform. Watch for more information around the rebrand to MAX/Tech powered by BoldTrail – it’s the same great platform, but greatly improved and enhanced! – and for even more game-changing solutions headed your way.

Watch this quick video!

Let's get your database added into MAXTECH!

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Login to MAXTECH > Lead Engine > Bulk Lead Import

Upload your own database OR they will do it for you for FREE!

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